Good vs Evil


Back On The Scene!

Hey Good people, It's been a little while since we here at Good vs Evil have posted anything. Ok who are we kidding? been like almost a whole year! I guess our only excuses is we've been really busy saving the world, obviously!  And now that that's finished, we're back to posting again. Here's what's been up to:

Children Of Haiti Project (COHP)

Children of Haiti is a huge win for us. We were able to help this amazing non-profit with their website and all branded components. We worked on their logo, website, photography and fundraising collateral. The challenge was to grow the donor base so that COHP can scale their education program across Haiti. Our solution is to show how successful the COHP initiative is and how dramatically the kids have benefited from this program. Also, we wanted to design a site that visitors would want to feel welcomed in. Friendly fonts, fun info-graphics help to turn boring statistics into a pleasant and positive experience. You can take part of this life changing organization by sending a donation or volunteering at Children of Haiti Project.


Carol Cone & the Purpose Collaborative

Goodness. We have so many great things to say about Carol. Some of you might know her as she is basically the mother of Cause Marketing. We were blessed to have developed the website design and many components of her brand. The challenge was positioning Carol Cone as the catalyst of the Purpose Collaborative and Idea Accelerator. Our solution is to create a website that turns Carol into an industry authority on the purpose driven economy. Her website helps to showcase Carol's huge initiatives such as Microsoft Youthspark, American Heart - Go Red / Avon - Breast Cancer Crusade as examples of how effective she can be. It also clearly explains what the Purpose Collaborative is and how the Idea Accelerator works. In addition, the site is also a staging area so other companies can post informative research and news for visitors to read. Check them out here: Purpose Collaborative. 


Touchstone Metrics


This is a fascination group that is figuring out how to get a Social Good rating applied to companies along with their valuation index used to rate the investing worth of a company. Our solution is Build a brand symbol that combines the precision of mathematics, with the strength of stone. It was important to establish a feeling of reliability as Touchstone Metrics is a group developing a rating system (like Moody's) to grade companies on how they impact the environment and how well they treat their employees. This rating will be displayed next to it's financial performance to give investors a choice of investing in companies that perform well in addition to having strong social good initiatives. You can check out here: Touchstone Metrics.

And that's just the tip of the melting ice berg but gives you a nice snapshot. Stay tuned for more conversation of weekly things happening around New York and the world. 

Your friends over at Good vs Evil.



Alex OlmstedComment