Hello Raymond & Kim,
Here’s a sample of the impactful work we done previously and would love to create for the NYPD.

 

Commercial Campaigns


EVERYTHING MATTERS

 

For who:  Con Edison

Mission:  Show engineering complexity but also show a human side to the company. 

Category:  Print, Outdoor & Transit

My Position: Creative Director

A campaign to highlight how conEdison understands that we all have lives to live. And that we can't do that if conEdison stops doing it's job for even one second of the day.

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Home of the ambitious

 

For who:  Nasdaq

Mission:  Position Nasdaq as the bad-boy version of the NYSE.

Category:  Print

Advertising campaign developed to change the perception that Nasdaq is a tech only stock exchange. Also to showcase Nasdaq as a pillar of innovation, stability and ambition in the financial world.

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PEOPLE of precision

 

For who:  State Street Bank

Mission:  Show people who have uncommon precision.

Category:  National TV

Advertising campaign developed with the mission to emphasize that precision is crucial when solving complex problems.

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Social Good Campaigns


WESHELTER

For who:  WeShelter

Mission:  Crowd sourcing app to focus funds to help alleviate homelessness for the 59,068 people living on the streets in the greater New York area.

Check out WeShelter→

 

Taking on homelessness is a huge task that needs all the tech and brain power we can muster. WeShelter is a new app aiming at turning a small amount of effort into a program with huge results. We are actively involved in helping WeShelter find funding, get exposure and basically navigate into strategic partnerships with the City of New York. It's an honor for us to work with such a dedicated and smart group of people. Look for this app to start getting lots of press in the near future.

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#3seconds2life

 

For who:  National Highway Transportation Safety Administration (NHTSA)

Impact:  80+ uploaded videos / 6,000,000+ views on Vine & YouTube.

Category:  Digital & Social Media
 

Check out the Vine feed  →

 

 

We asked 15 of the world’s most famous Viners to volunteer and create a movement around seat-belt safety. Each of the Viners created a 6 second stand alone video that became content for a larger 30 second anthem video. The idea being that it only takes a few seconds to enjoy life, so it makes sense to take a few more seconds to buckle up. The Vine & Youtube platforms allowed us to reach millions of young people who then started to contribute and make their own content. 

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Be Safe

 

For who:  MTV 

Impact:  Millions of eyeballs, nationwide. 

Category:  Public Service Announcement - Web Video

 

MTV asked us to come up with a PSA spot that focused on safe sex. Instead of taking the preachy or statistic driven approach, we thought a couple of guys rolling around on the floor wrestling in their underwear was the best method. Silly for sure but with the MTV audience, we felt entertainment was by far the best way to get an important message accross than trying to be a voice of authority.

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Go Live

 

For who:  Deuce & Suicide prevention

Category:  School Educational Video

Impact: Shown regularly in schools throughout New Zealand to as inspiration to do what they love.

 

New Zealand has the highest rate of teen suicide in the world, which is shocking being that NZ is one of the most fun, free and beautiful places to live. Good vs Evil pitched, produced, wrote, directed, filmed and edited this short film aimed at combatting teen suicide. The film was backed by Deuce Generation shoe company and features one of New Zealand's top young pro surfers speaking about his careers and ambitions and life itself.

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The Unseen

 

For who:  The Daily Planet

Impact:  Massive awareness created for The Daily Planet & homelessness through local news coverage.

Category:  Experiential

 

The homeless in Richmond, VA are invisible to the general population. To shock the community into seeing them again, we created a campaign in which the homeless themselves were the billboards to make Richmonders aware of a problem that plagued the city. It was highly controversial and even made some local businesses very angry. Namely the newly constructed $5M pet shelter (never mind humans) that had been funded by the state. The press and others took notice.

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LOVE WILL RULE the day

 

For who:  Good vs Evil with Matt Webber (photographer)

Category:  Print

A postcard we sent out to celebrate Valentines Day and a crazy little thing called love. The one emotion that can turn us into a glowing icon of compassion one minute, and then in that very same minute, turn us into a dark ball of festering nutso. Either way, when it happens we are living in the deepest, most human way we can. We are truly alive. 

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