The Core Group
CEO / Founder
Alex Olmsted is CEO and Founder of Good vs Evil, a creative shop that helps companies embedded with social good, non-profit organizations and NGO’s create an emotional presence, explain the effectiveness of their efforts and help the illustrate their future vision. Prior to launching Good vs Evil, Alex honed his skills as a Creative Director for 15+ years for many well know advertising agencies. During that time, he developed major strategies & campaigns on a national scale. These brands include Bombay Sapphire, Chase, conEdison, Godiva, HP, McGraw-Hill, MTV, Porsche, Renault, State Street and VH1.
Alex also serves as a consultant for several startups on brand development, product design and marketing strategies.
Currently Alex lives happily with his wife and 1.5 yr old daughter in Brooklyn.
Integrated Marketing & Strategy
Casey is the perfect blend of creative magic and strategic thinking. Having honed his skills at MTV, BBDO and NBC Universal, he has almost ESP powers when it comes to understanding marketing trends and creative strategy. He works with precision and knows how to build quick tests to confirm our decisions & efforts are backed with mouth watering data.
Don't let her innocent looks fool you. YouJung takes design, dedication and loyalty to a different plane of existence. Crushing it on a regular basis, there's a reason she's handles almost all of the major accounts for Good vs Evil. She see's each project as a chance to make lesser creatives sit in the dark and wonder if they should change careers.
Talent In the Wild
The folks we call on regularly to make our work 10x better.
We are members of the Purpose Collaborative
Lead by non other than Carol Cone herself. We are honored to be a part of a community with the application of creative thinking, strategy and emerging tech to help solve some of the worlds most serious issues.