Good vs Evil

Team

Team

 

The Core Group

 
 
 
 

Alex Olmsted


CEO / Founder

Alex Olmsted is CEO and Founder of Good vs Evil, a creative shop that helps companies embedded with social good, non-profit organizations and NGO’s create an emotional presence, explain the effectiveness of their efforts and help the illustrate their future vision. Prior to launching Good vs Evil, Alex honed his skills as a Creative Director for 15+ years for many well know advertising agencies. During that time, he developed major strategies & campaigns on a national scale. These brands include Bombay Sapphire, Chase, conEdison, Godiva, HP, McGraw-Hill, MTV, Porsche, Renault, State Street and VH1. 

Alex also serves as a consultant for several startups on brand development, product design and marketing strategies. 

Currently Alex lives happily with his wife and 1.5 yr old daughter in Brooklyn. 

 
 
 
 

Casey Moulton


Integrated Marketing & Strategy

Casey is the perfect blend of creative magic and strategic thinking. Having honed his skills at MTV, BBDO and NBC Universal, he has almost ESP powers when it comes to understanding marketing trends and creative strategy. He works with precision and knows how to build quick tests to confirm our decisions & efforts are backed with mouth watering data. 

 
 
 
 

YouJung Choi


Lead Designer

Don't let her innocent looks fool you. YouJung takes design, dedication and loyalty to a different plane of existence. Crushing it on a regular basis, there's a reason she's handles almost all of the major accounts for Good vs Evil. She see's each project as a chance to make lesser creatives sit in the dark and wonder if they should change careers.

 

 

Talent In the Wild

The folks we call on regularly to make our work 10x better.

 
Helga Traxler Photographer

Helga Traxler
Photographer

Brett Landry Creative Director

Brett Landry
Creative Director

Pirate Lady Social Media Director

Pirate Lady
Social Media Director

Or Gotham Illustrator

Or Gotham
Illustrator

Pratik Ghela Chief Tech Known-it-all

Pratik Ghela
Chief Tech Known-it-all

Lily Kim Sr. Art Director

Lily Kim
Sr. Art Director

Thomas Black Code Ninja

Thomas Black
Code Ninja

Selin Olmsted Design & Strategy

Selin Olmsted
Design & Strategy

Kumar Doshi Strategy Director

Kumar Doshi
Strategy Director

Mahir Yavus UX / Data Visualization

Mahir Yavus
UX / Data Visualization

Nathalie Cho Sr. Designer

Nathalie Cho
Sr. Designer

Mr. Turtle Writer

Mr. Turtle
Writer

Klaus Heesch Digital Creative Director

Klaus Heesch
Digital Creative Director

Janelle Anne Writer

Janelle Anne
Writer

Mark Fleming Director of Business Dev.

Mark Fleming
Director of Business Dev.

Gabriel Jeffrey Film Director

Gabriel Jeffrey
Film Director

Andy Briggs Code Ninja

Andy Briggs
Code Ninja

Sinan Ascioglu UX / UI Design

Sinan Ascioglu
UX / UI Design

David Giltzer Account Director

David Giltzer
Account Director

 

 
 

We are members of the Purpose Collaborative

Lead by non other than Carol Cone herself. We are honored to be a part of a community with the application of creative thinking, strategy and emerging tech to help solve some of the worlds most serious issues.

 
 
 
 
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